How Smart SMBs Make $42 for Each $1 Spent on Email Marketing
Written by Hexwave Digital
No one ever tells you this before launching a company…
Attracting new leads, converting them to customers, and retaining them long-term will cost you an arm and a leg.
So, how do you bring in more customers and earn 10x your investment on each new closed deal?
You’ll shortly discover how to efficiently engage your target audience, attract new leads, and turn them into loyal, repeat customers—all with a single button click.
The 3 Main Reasons Emails Are STILL Highly Profitable for SMBs
People Check Emails Everyday
81% of small businesses rely on email marketing as their primary tool for customer acquisition.
Think of it this way, every new email your customers read is another opportunity to engage, nurture, and drive sales.
More Money, Less Work
Email automation helps you focus on other areas of your business while still being able to market to your subscribers effectively.
Here are a few automation examples:
- Welcome Emails: Greet new customers and introduce them to your services.
- Appointment Reminders: Reduce no-shows by sending automated reminders to clients.
- Special Offers: Send exclusive discounts or promotions to encourage repeat business.
Turbocharging Lead Generation & Sales
Emails are a great way to keep your company consistently driving revenue.
You can fuel your inbound marketing strategy (valuable content) with email marketing.
SMB companies report making an average ROI of $45:$1.
And that’s not even the limit of what you can achieve with advanced email marketing techniques.
How SMB Companies Can Scale Their Email Marketing ROI Past $42
Personalizing Customer Engagements
A key component behind effective email communication is personalization.
Customers don’t want generic emails—they expect messages tailored to their needs.
This helps you drive faster results thanks to more effective communication.
The more your emails speak directly to your customers’ needs, the more profitable your campaigns will be.
Split (A/B) Testing to Success
Split testing is the process of running marketing experiments to improve certain metrics.
These include clicks, conversions, sales, website visits, and many more.
Your goal is to see if different experiences drive the desired outcome more effectively.
For example, you can test two different subject lines to see which drive more clicks.
The faster you test and fail, the sooner you find the best brand messaging.
Using Data to Drive Optimization
The biggest advantage of email marketing isn’t just its ease of use or cost-effectiveness—it’s the ability to track and measure your results.
As Peter Drucker’s saying goes, “If you can’t measure it, you can’t improve it.”
Every email you send holds a wealth of data you can track, analyze, and optimize your campaigns with.
Everything from the shortest subject line to the longest CTA is data to use.
Of course, it’s available in real-time, so you never have to second guess its accuracy.
Marketing is Performance, and Measured Performance Improves
Now that you see how email marketing delivers a 4200% ROI for SMBs, it’s time to put this strategy to work for your business.
If you’d like help setting up or optimizing your email campaigns, we’re here to help.
Schedule a free consultation with us to get started!
In the meantime, thank you for reading!
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